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Core Business Values

Customer Focus

  • Active Listening: Regularly seek and act on customer feedback to understand their needs and preferences, ensuring products meet or exceed their expectations.
  • Personalised Service: Offer customised recommendations and solutions based on individual customer profiles, ensuring a tailored experience.
  • Responsive Communication: Promptly address customer queries and concerns with empathy and professionalism, ensuring a positive and supportive interaction.
  • Professional Service: Provide reliable and professional customer service, ensuring any issues are resolved promptly and satisfactorily.
  • Consistent Delivery: Ensure timely and dependable delivery of products, maintaining consistent stock levels to meet customer demand.

 

Quality

  • Meticulous Sourcing: Rigorously check and select all ingredients to ensure they meet high standards of purity, potency, and ethical sourcing.
  • Continuous Improvement: Regularly review product formulations and production processes to enhance effectiveness and safety.
  • Rigorous quality control: Conduct thorough quality control checks at every stage of production to guarantee consistent product excellence. However, handmade natural organic products can differ from batch to batch but the quality of products are not impacted.
  • Dependable Quality: Guarantee that each product meets the same high-quality standards every time, fostering customer trust and loyalty.

 

Sustainability

  • Eco-Friendly Packaging: Utilise recyclable, biodegradable, or reusable packaging materials to minimise environmental impact whenever it’s possible. We recycle 100% of packaging from our suppliers.
  • Energy Efficiency: Implement and maintain energy-efficient practices within production facilities to reduce carbon footprint. This is possible as our production room is south facing so it has plenty of natural sunlight without the need to switch on the lights during the summer months.
  • Waste Reduction: Prioritise reducing waste in all operations, from ingredient procurement to final product delivery, ensuring minimal environmental impact.

 

Empowerment

  • Employee Development: Invest in continuous training and professional development opportunities for employees, fostering a knowledgeable and motivated workforce.
  • Inclusive Culture: Promote an inclusive and supportive work environment where all voices are heard and valued, encouraging collaboration and innovation. We have a flexible working approach to fit in mothers with young children or those with mental health. Basically, our employees can work during the school hours and days that fit in with their schedules, work life balance approach.
  • Customer Education: Provide educational resources and workshops for customers to help them make informed choices about their skincare and haircare routines.

 

Honesty

  • Transparent Labelling: Clearly list all ingredients on the website and product packaging, ensuring customers know exactly what they are using.
  • Open Communication: Maintain an open dialogue with customers about product benefits, limitations, and any changes within our companies.
  • Ethical Practices: Uphold ethical business practices in all dealings, from supplier relationships to marketing strategies, ensuring integrity and trustworthiness.