Our Story
Founded with Love, Backed by Nature
In the heart of Liverpool, a city known for its creativity and culture, our journey began.
I’m Georgina Tang, the founder of this independent business that began not with profit in mind—but with purpose. In December 2011, I attended a free bath bomb and soap-making course through FACE in Liverpool. That simple experience awakened a passion in me. What began as a hobby soon turned into a mission: to create natural, skin-kind products that genuinely help people.
A couple of years later, my son Alessio began chemotherapy for Juvenile Idiopathic Arthritis. The treatment led to severe psoriasis and hair loss, which deeply affected him. Determined to help, I began crafting natural body butters and massage oils tailored to relieve his symptoms. To everyone’s amazement—including his dermatologist—the results were remarkable. His psoriasis improved so much that he was discharged from dermatology care.
At the same time, a neighbour recovering from breast cancer was searching for a neutral pH shampoo for her sensitive scalp. Inspired by her and supported by trainers Sarah Jane from SoapSchool and Sarah Baron from Of a Simple Nature, I developed an ultra-mild shampoo and conditioner. These products helped both my son and neighbour regrow a full head of healthy hair—small victories that meant everything.
These personal milestones inspired me to develop more products for people with hypersensitive skin and specific care needs. Over time, I expanded into a broader range of natural skincare and haircare designed for all skin types—without compromising on quality or affordability.
In December 2015, I made the life-changing decision to leave my well-paid job and focus full-time on this small but growing venture. It was a huge risk. But this business is more than a job—it’s a legacy for Alessio. He not only has complex medical needs, but also lives with severe Autism and Learning Difficulties, requiring round-the-clock care. Everything I do is to build a sustainable future for him.
Today, we supply clients across the beauty industry in England and Wales, who are increasingly choosing natural and organic alternatives. All our products are hand-crafted using high-quality, ethical ingredients—without the harsh chemicals.
Our Promise
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Skin-kind, natural, and organic formulations
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Unscented options for hypersensitive skin
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Affordable quality for all skin types
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A business with heart, built on experience, care, and trust
Please note: Our products are not tested to treat or cure medical conditions. We recommend consulting your healthcare provider before using them, especially if you have existing medical conditions.
From kitchen-table experiments to a growing business employing local people, we’re proud of how far we’ve come—and committed to going further.
Thank you for supporting us.
Georgina Tang
Founder & Company Director
